Sarah Hellyer

Solutions-focused Marketing

Experience

Solutions-
focused Marketing

I’m a solutions-focused, results-driven marketing pro with extensive experience leading new initiatives and building marketing strategies from the ground up in both B2B and B2C.

With expertise in strategy, digital media, content marketing, and customer engagement, I’m committed to delivering innovative solutions that elevate brand positioning and performance. As the digital marketing landscape evolves, I love exploring new tools, technologies, and techniques—whatever it takes to get the job done.

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SKILLS & EXPERTISE

Strategy & Planning | B2B/B2C Marketing | Go-to-market Strategy | Campaign Planning | Brand Positioning
Digital Marketing | Paid & Organic Social Media | SEO | Media Planning & Buying | Campaign Performance Analysis
Leadership | Cross-functional Teams | Matrixed Environments | Project Management | Stakeholder Engagement
Performance & Engagement Marketing | Customer Acquisition | Audience Segmentation | Lifecycle Marketing
Demand Generation | Account-based Marketing (ABM) | Lead Scoring | Pipeline Development | Sales Enablement

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SKILLS & EXPERTISE

Content Marketing | Thought Leadership | Content Strategy | Writing & Editing | Blog Management | Case Studies
Campaign & Channel Management | Multichannel Marketing | Budget Allocation | Optimization | Media Mix
Email Marketing & Automation | Lead Nurturing | Drip Campaigns | Personalization | A/B Testing
Marketing Analytics & Insights | Data-driven Decision Making | KPIs | Reporting | Dashboards | Attribution
Event Marketing & Management | Event Strategy | Trade Shows | Webinars | Promotion | Coordination | ROI Analysis

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TOOLS & TECHNOLOGIES

Digital Advertising & SEO | LinkedIn Ads | Facebook/Meta Ads | Google Ads | Pinterest Ads | SEMRush
Marketing Automation & CRM | HubSpot | Salesforce | Oracle Eloqua | Acoustic (Silverpop)
Data & Performance Analytics | Google Analytics | HotJar | Microsoft Excel | Google Sheets
Content Creation & Management | WordPress | Drupal | Adobe Express | Canva | Canto (DAM) | Dash (DAM)
Project Management & Productivity | Monday.com | Trello | Microsoft Office Suite | Google Workspaces
Collaboration & Virtual Events | Zoom | GoToWebinar/GoToMeeting | Microsoft Teams | Slack

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Keypath Education

Schaumburg, IL (remote)

Associate Director, Product Marketing January 2021-October 2024

Developed and implemented the marketing infrastructure and strategy to support comprehensive, integrated B2B business development focused on driving the sustainable growth of new partnerships and business lines in higher education and healthcare

Full Sail University

Winter Park, FL

Marketing Manager November 2016 – December 2020

Led cross-functional teams in developing and executing full-funnel, multichannel marketing initiatives to successfully drive enrollment growth for a diverse suite of graduate degree programs

Marketing Specialist October 2013-November 2016

Executed targeted digital advertising campaigns for a wide range of degree programs through strategic publisher partnerships, display networks, and ad platforms, consistently monitoring and optimizing to achieve maximum ROI

Wet ‘n Wild
Waterpark

Orlando, FL

Sales Manager February 2006-October 2013

Managed event and ticket sales strategy in the youth market, overseeing inbound and outbound sales and marketing strategies and developing events, programs, and partnerships to attract new business

Pier 1 Kids

Winter Park, FL

Senior Sales Associate November 2004-November 2005

Consistently exceeded sales goals by providing outstanding service and design assistance in children’s furnishings and décor retail

iSeatz

New Orleans, LA

Client Services Manager June 2002-August 2004

Developed and led both partner and consumer-side service teams, creating SOPs, training programs, and materials and providing support for new business development in a fast-growing start-up environment

Education

Tulane University New Orleans, LA, Bachelor of Arts, English, May 2002